02 Jan, 2020

Project Description

KPITB in collaboration with Facebook (Meta) 2021 launched META’s SheMeansBusiness program in Khyber Pakhtunkhwa by conducting a series of digital marketing and financial management workshops at Durshal incubation centers. The SheMeansBusiness program supports women-owned businesses globally by equipping them with the skills, tools, and resources they need to compete in the digital economy. The training program was attended by over 250 women entrepreneurs from various districts of KP; Abbottabad, Bannu, Mardan, Peshawar, Swabi, and Swat. Through META’s training curriculum, the participants learnt strategies to grow their online engagement, make use of social media insights, create Instagram Stories and manage Facebook Ads.

Objectives

  1. Promote Women Entrepreneurship: Encourage and inspire more women to become entrepreneurs and start their own businesses, fostering economic independence and innovation.
  2. Provide Business Education and Training: Offer workshops, seminars, and training programs tailored to women entrepreneurs to enhance their business skills, knowledge, and confidence.
  3. Access to Funding: Facilitate access to funding and investment opportunities for women-led businesses, addressing the gender financing gap.
  4. Networking and Mentorship: Create platforms and opportunities for women to connect, network, and receive mentorship from experienced business leaders, helping them build valuable relationships and gain insights.
  5. Market Access: Assist women entrepreneurs in gaining access to markets, both domestic and international, to expand their businesses and increase revenue.

Benefits

In the first phase women entrepreneurs were trained and in the second phase 1000 startups and 1500 individuals were trained

DISTRICTS

  • Peshawar